TS VISUAL: METAL PRINTING FOR THE DECORATION OF THE MARKTHAL-ROTTERDAM

Official opening: October 2014

Location: Markthal Rotterdam (NL)

Materials: Sublimation print on coated aluminium sheets by TS Visuals

Dimensions: 120 x 90 meterTotal surface: +/- 11.000m2

File size image: 1,47 terabyte consisting of 400.000 megapixels

Size per metal sheet: 1,5 x 1,5 meter

Number of sheets used in artwork: Over 4.000

Made possible by: Winy Maas (MVRDV), Provast, JP van Eesteren, Aldowa, TSVisuals 

MARKTHAL ROTTERDAM, AN ICON FOR THE CITY OF ROTTERDAM

Shopping, working, living and going out under a forty-metre high arch covering an area the size of 2large football pitches. That is what Markthal Rotterdam is. A spectacular design from the Rotterdamarchitectural firm MVRDV. Together with property developer ProVast, architect Winy Maassuccessfully combined all the functions of the Markthal without them getting in each other's way.Are you curious how this technical wonder came about? THE DESIGNA forty-metre high arch made of natural stone with windows.Apartments along both sides of the arch.It didn't take long for the massive installation to earn the label "biggest artwork in the world," on topof other nicknames like the "Sistine Chapel of Rotterdam." It's not hard to see why:The inside of the arched hall will be the canvas of an impressive 11,000 m2 piece of art. The artworkis by Arno Coenen and consists of larger-than-life images of fresh produce which will be sold in theMarkthal. Coenen enlisted the help of Pixar Studios to create an image large enough, and sharpenough, to fill 4,000 tiled pieces. (The file used was 1.47TB.)Visitors who take a look inside the arch will see a colourful heaven of fresh vegetables, meat, fish,bread and flowers. It is a unique image that, together with the pioneering shape of the hall, will beknown throughout the world. About TS Visuals | www.tsvisuals.nlTS Visuals is a specialized hard substrate printing company based in the Netherlands. For thedecorated aluminium ‘Markthal' panels they used a special printing process that is based onMVRDV , Provast, JP van Eesteren, Aldowa, TS VisualsHalf of the apartments overlook the market.Sealed end façades prevent the wind and cold from getting in.

Inside the arch, panels of glass are spectacularly suspended between a framework of steel cables.sublimation. Sublimation is a unique method of applying visuals to materials such as coated metal,MDF and glass. At high temperature the ink of the printed design turns into a gas and thenpenetrates the coated panel to form a solid, resistant and durable layer, protecting and decoratingthe base material. Sublimation offers a large number of novel possibilities for application in suchfields as building, architecture, exteriors, interiors, transport, infrastructure, advertising andmarketing.The panels and coatings are individually designed by their own research department, the panels arelightfast, bendable and can be cut in any shape possible.Per request the UV-resistance can be extended, depending on the application and purpose of theproject.The production process of the panels for Markthal Rotterdam is as follows :

• The aluminium panels were perforated, because of acoustic requirements

• Application of the scratch resistant high gloss powder coating with anti-graffiti properties

• Sublimation of 4000 panels with unique images, together one visual of 11.000 sq. meter

About Texo Trade Services BV | www.texo-trade.com

Texo Trade Services BV (TTS) in the Netherlands is the manufacturer and international salesorganization of a wide range of transfer papers and polyester films for silkscreen printing. In additionTTS sells from stock a complete range of sublimation transfer papers and fabrics for the digitalprinting industry. 

TTS is based in the Netherlands, has subsidiaries in France and Italy and distributed products worldwide.  Texo Trade Service BV - Coenecoop 640 - 2741 PV Waddinxween - P.O. Box 205 - 2740 AE Waddinxween - The NetherlandsT +31 (0) 182 62 39 44+31 (0) 182 62 39 44 - F +31 (0) 182 62 39 44+31 (0) 182 62 39 44 - E  - I www.texo-trade.com